pixmob bracelets at ie university
IE University wanted to count on us to celebrate the inauguration of its new headquarters: the IE Tower in Madrid , which was attended by the King.
Thanks to our smart and programmable Pixmob Pro wristbands , the innovative character of this academic institution has been evident:
We screen-printed each wristband with the company logo, programmed them with the selected color (in this case, corporate blue) and then they were distributed among the attendees, who did not know what was going to happen until the moment chosen to launch the programming.
A total of 350 personalized bracelets were used, which were worn on the wrists of all those present, making them part of this technological moment of the event.
This action provokes a surprise effect among the attendees, who see their wristbands light up depending on the group to which they belong (depending on whether they are categorized by departments, departments, interests, etc...), or on what is happening. By being able to illuminate by groups, or globally, a clear message is spread: divide to unite .
More information about the event, here .
Client: IE University
Place: Madrid
