Holographic models parade at Mercedes Benz Fashion Week

Fashion designer Paty Abrahamsson drew on the expertise of Paraddax Lab to create her creative proposal for a technological fashion show.

The runway show was part of the Samsung EGO Innovation Project competition, which took place on the last day of Mercedes Benz Fashion Week Madrid 2016.

It has resulted in an innovative and winning catwalk installation where real and holographic models are mixed showing the firm's outfits. Two of our holographic screens and the human-sized holographic display, have been in charge of making the holographic models a reality and part of the success of the collection.

For our team it was a pleasure and a great moment to be able to contribute to the success of Paty and her collaborators.

Sector: Fashion

Event: Mercedes Benz Fashion Week Madrid 2016, Samsung EGO Innovation Project.

Produced by: Pelonio Comunicación

Content: Claudia Mate

Video: Abrahamsson / Samsung Ego

Contribution / Participation:

Conception and installation of the holograms on catwalk, as well as the realization of the content on the holographic displays.


Examples of use:


55″ OLED display with FHD 1920 x 1080 resolution.

Color Depth: 1.07 Billion Colors (10bit).

Brightness: (Typ.)150 / 400 nit (APL 100% / 25%, without glass)

Response Time: 1 ms (Gray to Gray)

Viewing Angle: (H x V)178 x 178

Contrast Ratio: 150,000 : 1

Color Gamut: BT709 120%.