Club World Cup trophy arrives in the form of a hologram

On the occasion of Real Madrid C. F.'s victory in the 2016 Club World Cup, Paraddax has once again been the club's trusted partner to celebrate this new victory.

In this case, until the real trophy has arrived at the home of the Merengue club, fans attending the Bernabeu Tour can enjoy the cup in the form of a hologram, thanks to the holographic screen installed by Paraddax, the Holoman.

This human-sized holographic support will make every fan's dream come true: to hold the trophy in their own hands and even the joy of being able to take a photo with it in this way.

Event: Victory of Real Madrid C.F. in the Club World Cup 2016
Sector: Sports
Video: Hologram in Bernabeu Tour

Agency: Comunica+A
Content: Paraddax Lab
Contribution / participation: Installation of the life-size hologram in the Bernabeu Tour

CLIENT: Real Madrid C.F.
LOCATION: Santiago Bernabeu Stadium

Examples of use:


55″ OLED display with FHD 1920 x 1080 resolution.

Color Depth: 1.07 Billion Colors (10bit).

Brightness: (Typ.)150 / 400 nit (APL 100% / 25%, without glass)

Response Time: 1 ms (Gray to Gray)

Viewing Angle: (H x V)178 x 178

Contrast Ratio: 150,000 : 1

Color Gamut: BT709 120%.