Ferrero Rocher's holographic campaign

During the Christmas season, certain brands know how to stand out amidst the promotional storm and the struggle to attract a second of attention from compulsive shoppers. This year Ferrero Rocher is going to set the bar high among its competitors, thanks to the Dreamoc™ HD3 holographic stands. They will be a sensational eye-catcher integrated into its spectacular retail installations and as part of its overall campaign.

Ferrero has installed Dreamoc holographic totems in 42 commercial surfaces in Spain and Portugal. They show a three-dimensional projection, which interacts with a Ferrero Rocher chocolate.

This technique combines the Ferrero Rocher chocolates physically displayed with all the possibilities offered by the 3D virtual world. This interaction between the physical and virtual worlds creates a sensory experience that undoubtedly makes everyone feel "the magic of Christmas".

The holographic representation, projected in this innovative Christmas campaign, also encourages people to participate in the "Luce tu Pueblo" contest , in which "the most beautiful and good village" is sought through the votes of the people.

Sector: retail

Event: Ferrero Rocher Christmas campaign

Contribution / Participation: Paraddax Lab has been in charge of the supply of the holographic displays, configuration and integral realization of the 3D contents.

LOCATION: Portugal and Spain

Examples of use:


55″ OLED display with FHD 1920 x 1080 resolution.

Color Depth: 1.07 Billion Colors (10bit).

Brightness: (Typ.)150 / 400 nit (APL 100% / 25%, without glass)

Response Time: 1 ms (Gray to Gray)

Viewing Angle: (H x V)178 x 178

Contrast Ratio: 150,000 : 1

Color Gamut: BT709 120%.